The process of dividing a large market into distinct homogenous subgroups of consumers or
business base on shared characteristics, behaviors, or needs is called:
The relationship between Product and R&D (Research and Development) groups in an
organization regrading production requirements, can be summarized as - Product defines
the Why and What, R&D defines the How
The goal of usability testing is to identify specific errors or challenges users face when
interacting with the product to improve its overall experience.